Creating a good and memorable title for a song can be a challenging task, but there are a few key principles to keep in mind. Firstly, the title should reflect the essence of the song and give the listener an idea of what to expect. It should be catchy and easy to remember, yet also unique and not too generic. Incorporating literary devices such as alliteration, metaphors, and wordplay can add interest and depth to the title. It’s also important to consider the target audience and ensure that the title resonates with them. Finally, testing the title with others and getting feedback can be helpful in refining and perfecting the final choice.